Slay The Spray

The Metrics Every Spray Tanning Business Owner Needs to Track

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never the full story and walks spray tanning artists through the exact numbers they need to track to build a truly profitable and sustainable business.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

1. Why a bigger number on paper doesn't always mean more money in your pocket.
2. How to price correctly by accounting for every hidden expense you've been ignoring.
3. How to earn more from the clients you already have without hustling for new ones.
4. Why keeping a client is always cheaper and smarter than chasing a new one.
5. Why month-to-month numbers lie and what to track instead.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

10X Is Easier Than 2X: The Mindset Shift That Changes Everything

In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step into your 10x self, clarify your big vision, and stop operating like the 2x version of you.

Use code PODCAST for 15% off your order at xtansunless.com.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• The difference between 2x vs 10x thinking and why 10x actually feels easier once you stop trying to do everything.
• How to identify and eliminate low-level tasks using a simple paper exercise.
• How to apply the 80/20 rule so you double down on the 20% of offers, content, and services that drive most of your revenue.
• Practical ways to prevent burnout and decision fatigue by simplifying and putting systems in place.
• A daily visualization practice to embody your future and make decisions as her right now.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

From Burnt Out to Booked Out: How Your First Hire Changes Everything

In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

1. Signs you are ready to hire and no longer do everything alone.
2. How to decide what to delegate first so you free up the most time.
3. Common hiring mistakes Kelly made and how you can avoid them.
4. Starting small with Virtual assistants, Admin help, and Social media support.
5. Creating simple systems and SOPs so your first hire actually works out.

To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes 

and on Instagram at www.instagram.com/iam_kellyann.

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Slay The Spray!

Why You Don’t Need 10 Solutions to Be a Great Spray Tan Artist

In this episode of Slay The Spray, Kelly Callaghan shares her step-by-step approach to simplifying your spray tan solution wardrobe so you can stop hoarding bottles, reduce confusion, and deliver consistent, high-level results every time. She breaks down why more solutions don’t equal better artistry, introduces the Bronzite line as a neutral, brown-based core system, and explains how to use drops and DHA percentages strategically instead of guessing with every client.

Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST.

By the end of this episode, you will learn about:

1. Why having too many solution brands and bases destroys your confidence and consistency.
2. How a neutral, brown-based core solution like Bronzite can work on almost every skin tone.
3. The role of quality ingredients in longer-lasting, better-fading tans.
4. How climate affects solution performance and what Bronzite is designed to handle.
5. How to customize tans simply with violet, red, and green drops—without overloading your shelves or your brain.

To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes 

and on Instagram at www.instagram.com/iam_kellyann.

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Slay The Spray!

How to 3X Your Ticket: Turning Every Client into a $150+ Appointment

In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base.

By the end of this episode, you will learn about:

1. How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades.
2. Positioning premium solutions so clients happily pay more for better, longer-lasting results.
3. Using retail products (scrub, body wash, tan extender) to boost income while genuinely improving client results.
4. Having natural, friendly sales conversations that feel like helping, not pushing.
5. A simple 30-day challenge to consistently offer at least one retail product per client and start permanently raising your average ticket.

 

To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes 

and on Instagram at www.instagram.com/iam_kellyann.

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Slay The Spray!

You Don't Need More Strategy - You Need a New Identity

In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable.

She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results.

Use code PODCAST for 5% off your order at xtansunless.com.

By the end of this episode, you will learn about:

• How to choose and embody your next-level identity instead of staying stuck in old patterns.
• How confirmation bias makes your brain prove whatever story you tell yourself.
• A thought-reframing exercise to turn negative self-talk into powerful new beliefs.
• A visualization practice to pre-live your goals and program your subconscious for success.
• Why simplifying your solutions (like using Bronzite Light) reduces overwhelm and creates consistent client results.

To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes 

and on Instagram at www.instagram.com/iam_kellyann.

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Slay The Spray!

From $2,300 Months to 7 Figures: The Real Mindset Behind My Growth

In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic.

She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no brassiness.

By the end of this episode, you will learn about:

1. The new episode structure with product highlights, X-TAN girly features, and community invites.
2. How to position and use Bronzite Rapid for different skin types and tan depths.
3. Why mindset and identity work matter more than tactics alone in business growth.
4. How to set clear, tangible income goals and track your numbers with intention.
5. How small, consistent actions compound into long-term success in your spray tan business.

To follow Kelly’s story, connect with her on the Slay the Spray community at www.facebook.com/groups/beautybusinessbabes 

and on Instagram at www.instagram.com/iam_kellyann. 

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Slay The Spray!

Inside Slay the Spray

In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community.

By the end of this episode, you will learn about:

• How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars.
• The core mindset that carried her from driving rideshare to running a seven-figure sunless brand.
• Why deep, genuine client relationships became a key growth driver.
• How she redesigned her business model to support freedom, flexibility, and motherhood.
• The bigger vision behind Slay The Spray and why she chooses collaboration over competition in the industry.

To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes 

and on Instagram at www.instagram.com/iam_kellyann. 

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Slay The Spray!

Goodbye Beauty Business Babes! Hello Slay the Spray!

In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay the Spray. She reflects on how her personal journey from the pain of her annulment to launching “Wake Up to Level Up” and building powerhouse live events led her to realize that the spray tanning community is her true home. Kelly opens up about following her intuition, embracing a fresh start, and recommitting to serving spray tan artists through a more intentional, year‑round community.

By the end of this episode, you will learn about:

• Why Kelly is retiring the Beauty Business Babes name and shifting everything to Slay the Spray
• How her past events and personal challenges shaped this new direction
• Why she’s choosing to focus specifically on the spray tan community
• What to expect from the new Slay the Spray podcast format and community involvement

To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,

and Instagram at www.instagram.com/iam_kellyann.

Kelly also posts on her YouTube channel, Kelly Callaghan.

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another beauty pro who needs this message. Your support helps us grow the Slay the Spray community.

How Strong Systems Support Strong Businesses

In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business management software she recently switched to and partnered with. She’s joined by Luciana, Product Marketing Manager for Health & Beauty, and Sonya, Senior Product Demo Specialist, to share how WellnessLiving supports spray tan artists, mobile beauty pros, med spas, and salons.

By the end of this episode, you will learn about:

1. How WellnessLiving started and why it was built for real-world wellness and beauty business challenges.
2. Why beauty pros need more than a simple booking app to truly scale.
3. Key features that help spray tan artists and mobile providers save time and reduce no‑shows.
4. Tools that boost client experience, retention, and referrals (loyalty, forms, automations).
5. How to claim the special partner pricing and $500 cash‑back bonus through the Slay the Spray / X10 Sunless referral link.

 

Slay the Spray Exclusive Partner Offer Get 75% OFF for 4 months when you subscribe to our Business or BusinessPro Plan. Plus a $50 gift card for attending a demo. Offer Expires on March 20th, 2026

Follow Anna on Instagram at https://www.instagram.com/glowwithanna/

Follow Luciana on Instagram at https://www.instagram.com/lucianapbridges/

Follow Sonya on Instagram at https://www.instagram.com/soar_wellness/

To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,

and Instagram at www.instagram.com/iam_kellyann.

Kelly also posts on her YouTube channel, Kelly Callaghan.

And of course, don’t forget to join us next time for another episode of Beauty Business Babes!