Slay The Spray
 

Slay The Spray

https://feed.podbean.com/slaythespray/feed.xml

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

Episodes

The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy)

7 hours ago

7 hours ago

In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with, and shows how to shift from feeling like a pushy salesperson to acting as a trusted guide for your clients.

Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST.

By the end of this episode, you will learn about:

  • Clients don't buy products, they buy results — confidence, convenience, and looking and feeling better — so sell the outcome, not the service.
  • Ask guiding questions instead of just taking orders to naturally open the door to upsells and better client outcomes.
  • Five closing techniques — the assumptive close, social proof, giving reasons, question-asking, and scarcity — give you real phrasing to sell with confidence.
  • Sounding unsure kills a sale, so stay confident and disciplined with your boundaries, especially around scarcity promotions.
  • "Stop selling from your wallet" — never assume a client won't spend money just because you wouldn't.

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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Spray Smarter: A Conversation with Fuji Spray Sunless

5 days ago

5 days ago

In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line.

By the end of this episode, you will learn about:

  • Why airless sprayers (1,600–3,000 PSI) are dangerous compared to HVLP turbines for spray tanning
  • The difference between flow-through motors (portable, 10–15 tans/day) and tangential bypass motors (durable, 40–60+ tans/day)
  • How to troubleshoot common turbine noises and applicator pressure issues
  • Why warm water beats pricey gun cleaners, and why WD-40 should be avoided
  • How to choose between the Solo, Studio, and Salon Tan units, plus what makes the ergonomic FT5 applicator different

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

 

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How to Level Up When You're Not Ready

Sunday Jun 28, 2026

Sunday Jun 28, 2026

In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over again is the only way to level up in both business and life.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST.

By the end of this episode, you will learn about:

  • Why confidence comes after action, not before it
  • How thinking of entrepreneurship like a video game changes the way you handle failure
  • Why not investing in yourself has nothing to do with money and everything to do with self-belief
  • How saying yes to scary things over and over builds an unshakeable confidence nobody can take from you
  • Why letting fear make your decisions is costing you more than just your business

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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From Solo Artist to CEO: Scaling a Spray Tan Empire

Sunday Jun 21, 2026

Sunday Jun 21, 2026

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

  1. How to know when it's time to make your first hire, and how to avoid overpaying or overextending yourself in the process.
  2. A stress-free system for transitioning your shift hours to new staff without taking a financial hit.
  3. Why being fully booked out is actually stalling your growth and costing you clients.
  4. How to navigate the identity crisis that comes with stepping back from being "The Spray Tan Girl."
  5. The real signs of burnout in the sunless industry, and how to build a business that can run without you in an emergency.

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic

Sunday Jun 14, 2026

Sunday Jun 14, 2026

In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

  1. How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok.
  2. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets.
  3. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings.
  4. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance.
  5. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee.

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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Turning Pain Into Power: How My Darkest Moment Changed Everything

Monday Jun 08, 2026

Monday Jun 08, 2026

In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community.

By the end of this episode, you will learn about:

  • How to turn your pain into power and use hardship as a catalyst for growth
  • Why no one is coming to save you and how owning that truth changes everything
  • The importance of resilience when your business and personal life are falling apart simultaneously
  • How to trust your gut and stay aligned with your vision no matter what life throws at you
  • Why giving up on your dreams is never the answer, even when you're at your lowest

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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Collaboration vs Competition: The Real Industry Talk

Monday Jun 01, 2026

Monday Jun 01, 2026

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

  • How shifting from a scarcity mindset to an abundance mindset can completely transform your business
  • Why "collaboration over competition" isn't always true and when to walk away
  • The green flags and red flags to watch for when collaborating with brands and artists
  • How to network authentically without feeling fake or salesy
  • How to protect your time, energy, and peace when a collaboration stops feeling right

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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Everything You Need to Know About Slay the Spray 2027

Monday May 25, 2026

Monday May 25, 2026

In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of your spray tan business.

By the end of this episode, you will learn about:

  • How Kelly turned a gap in the spray tan industry into a thriving annual event built on community, education, and women empowering women
  • Why indecision is secretly killing your business and how saying yes to something scary can unlock a new level of confidence and momentum
  • How to choose the right ticket tier whether you're a complete beginner or a seasoned veteran to get the most out of the event
  • What makes Slay The Spray different with its unique mix of education, fun, connection, and high-vibe community that keeps women coming back year after year
  • What's new for 2027 including a bigger crowd, deeper experiences, more audience involvement, extended mastermind sessions, and flexible payment option

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

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The Metrics Every Spray Tanning Business Owner Needs to Track

Tuesday May 19, 2026

Tuesday May 19, 2026

In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never the full story and walks spray tanning artists through the exact numbers they need to track to build a truly profitable and sustainable business.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

  1. Why a bigger number on paper doesn't always mean more money in your pocket.
  2. How to price correctly by accounting for every hidden expense you've been ignoring.
  3. How to earn more from the clients you already have without hustling for new ones.
  4. Why keeping a client is always cheaper and smarter than chasing a new one.
  5. Why month-to-month numbers lie and what to track instead.

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

Read more

10X Is Easier Than 2X: The Mindset Shift That Changes Everything

Monday May 11, 2026

Monday May 11, 2026

In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step into your 10x self, clarify your big vision, and stop operating like the 2x version of you.

Use code PODCAST for 15% off your order at xtansunless.com.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

  • The difference between 2x vs 10x thinking and why 10x actually feels easier once you stop trying to do everything.
  • How to identify and eliminate low-level tasks using a simple paper exercise.
  • How to apply the 80/20 rule so you double down on the 20% of offers, content, and services that drive most of your revenue.
  • Practical ways to prevent burnout and decision fatigue by simplifying and putting systems in place.
  • A daily visualization practice to embody your future and make decisions as her right now.

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

Read more
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