Slay The Spray

In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow without doing everything themselves.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• How to increase the value of each appointment through memberships, retail, and service upgrades

• Why pricing your services correctly and understanding your costs are essential for profitability

• How to keep existing clients coming back through rebooking, memberships, and a strong client experience

• What to look for when hiring, and how the wrong hire can affect your salon’s revenue

• How to use delegation, automation, and systems to scale your business while creating the lifestyle you want

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person beauty event in just three months. She also talks about growing her spray tanning business, hiring her first employee, building a strong network, and learning to bet on herself even when she didn't have all the answers.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• How stepping outside your comfort zone can create new business opportunities

• Why networking and building genuine industry connections can accelerate growth

• How Shelby turned a big idea into a 150-person beauty event in just three months

• Why taking action matters more than simply feeling inspired

• How to build the confidence to bet on yourself and pursue bigger business goals

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a strong focus on the client experience. She also shares practical strategies for making more from each appointment, selling retail without feeling “salesy,” choosing between a mobile and studio business, and building a spray tanning business around the lifestyle you actually want.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• How to get more spray tan clients through referrals, networking, community, and social media
• Why word of mouth, Google, and local visibility are essential for growing a spray tanning business
• How to structure spray tan appointments, use retail, and rebooking to increase revenue
• How to create consistent content without letting perfectionism or burnout take over
• How to build a spray tan business that supports your long-term goals, lifestyle, and growth

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a competitive market. She breaks down why effective branding goes far beyond a logo or Instagram aesthetic and explains how positioning, consistency, a professional website, and the overall client experience can help you attract the right customers and build a memorable spray tan business.

By the end of this episode, you will learn about:

• How to build a strong spray tan brand that attracts your ideal clients
• Why your branding is more than your logo, colors, and Instagram feed
• The biggest branding mistakes that can hold your spray tanning business back
• How positioning, a website, and a strong digital presence can support business growth
• Why connecting with other spray tan artists and entrepreneurs can lead to new opportunities and business growth

Connect with Madison:

• Instagram: https://www.instagram.com/thesunlessbar/
• Website: https://thesunlessbarcollective.com

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow from a solo artist into a boss running a team.

By the end of this episode, you will learn about:

• How a simple raise-your-hand moment at Slay the Spray exposed Chelsea's underpricing and pushed her to raise her rates immediately, without losing a single client.
• Why Chelsea put Slay the Spray on a credit card she couldn't really afford, and how that "back against the wall" pressure became the catalyst for her fastest growth.
• The inside story of how Chelsea acquired a second salon (client list, equipment, staff, and all) through a $20K loan plus seller financing.
• A transparent breakdown of monthly highs and lows, from $11K slow months to $24K peak months, and how she's on track to break $200K this year.
• Chelsea's honest take on the struggle to shift from solo artist to confident boss, including handling employee turnover, dress code pushback, and team communication.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life, to building a multi-million dollar spray tanning empire, to redefining success after motherhood and postpartum depression. She opens up about validation, freedom, connection, and what really drives her more than a decade into building X-Tan Sunless and the Slay The Spray community.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• The real story behind Kelly's first $2,000 investment and why escaping a corporate cubicle became the spark for her entire business
• How chasing validation, not just money, secretly fueled her early growth and why that mattered more than she realized at the time
• The pivotal moment in 2020 that shifted her why from personal ambition to building products and freedom around motherhood
• Why "doing it differently" has been her non-negotiable business philosophy and how it's shaped everything from products to events
• What her why looks like today and how freedom, connection, and community continue to drive her decisions as a leader in the spray tanning industry

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares her personal strategies for turning the industry's slow season into a season of momentum, growth, and stronger client relationships — instead of a source of stress and self-doubt. She breaks down exactly what she'd do if she were a local spray tanning artist today, from building local visibility to reconnecting with past clients to forming partnerships with complementary businesses.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• Recognizing self-sabotaging "fluke" thoughts and reframing them with curiosity instead of fear.
• Skipping viral views in favor of geotagged, SEO-friendly content and an optimized bio that attracts local clients.
• Using Google and Yelp — fresh profiles and consistent five-star reviews — for higher ROI than social media alone.
• Winning back past clients through personalized text message marketing instead of generic discounts.
• Building authentic local partnerships with complementary businesses to borrow trust and reach new clients.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap in front of 50 people — and pulls back the curtain on why contouring is one of the most underused, most profitable services in the spray tan industry.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• You'll learn the simple maintenance step most artists skip — running gun cleaner after every use — and why it can save you from costly equipment failures.
• You'll discover how adding contouring to your service menu can boost your average order value by $30–$50+ per client.
• You'll get Kelly's no-pressure strategy for introducing contouring to clients, offering one free body part per month to build confidence and demand from scratch.
• You'll learn how to position yourself as the go-to contouring expert in your area by staying visible and consistent instead of waiting to feel perfect.
• You'll find out the real cost of skipping contouring, including just how much revenue artists are leaving on the table every year.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares her deeply personal journey of discovering, losing, and reclaiming her "why" — from leaving corporate life to build a mobile spray tan business, to helping other women transform their lives, to the gut-wrenching loss of her childhood best friend Malai that forced her to reevaluate everything. Kelly opens up about grief, reinvention, and what it really means to stop putting your dreams on hold.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• Learn how to find and reconnect with your "why" so it can anchor you through the hardest parts of entrepreneurship.
• See how your "why" naturally evolves, from escaping corporate life to financial freedom to a deeper legacy-driven purpose.
• Discover how loss can be a wake-up call that reveals which people, habits, and commitments truly serve your life.
• Get the real changes Kelly made to reclaim her best self, from cutting out alcohol to setting boundaries to prioritizing her health.
• Understand why waiting for the "perfect time" is costing you your life, and the deeper questions to ask yourself instead.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares the five deeply personal ways the spray tanning industry has transformed her life — from financial milestones to the freedom to live and parent on her own terms. She gets candid about her journey from a corporate call center to building a business with no ceiling, and reflects on gratitude, growth, and what success has really meant for her.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

• Buying her dream home solo during an unexpected COVID pregnancy, and the independence it gave her as a mom
• Finally landing her dream car — a G-Wagon — after a decade of hard work in the business
• Building real, lasting friendships with her Sunless Sisters, the women she's met through the industry
• Watching other women she's mentored go on to build salons, buy homes, and gain financial independence
• Finding true freedom to live life on her own terms — from a restrictive childhood to spontaneous trips to Hawaii
• Kelly opens up about jealousy, comparison, and the mindset shift that helped her turn envy into inspiration

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!