
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Tuesday Jul 01, 2025
Regulate & Rise: Shonna Dexter on Sobriety, Success & Self-Discovery
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
In this episode of "Beauty Business Babes," host Anna Hollowell welcomes Shonna Dexter, owner of "Recreating Rays" Spray Tan Studio. Shonna shares her journey from starting a spray tanning business in her basement to running two successful studios, her path to sobriety, and overcoming personal and professional challenges.
By the end of this episode, you will learn about:
1. How Shauna built her spray tanning business from the ground up and expanded to multiple locations.
2. The role sobriety has played in her personal and professional development.
3. The significance of self-care and emotional regulation for entrepreneurs in the beauty industry.
4. The value of collaboration and community over competition among beauty professionals.
5. Practical tips for embracing change, prioritizing well-being, and supporting the growth of others in your industry.
You can follow Shonna on Instagram at https://www.instagram.com/recreatingrays/
or website at https://recreatingrays.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

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