
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Jul 30, 2025
Jul 30, 2025
40 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy LaRoque, a dynamic figure in the beauty industry known for her expertise in spray tanning and her successful business acumen. Krissy shares her journey from starting her business in the back of her car to establishing a thriving studio and online academy focused on empowering women in the beauty world.
By the end of this episode, you will learn about:
1. Krissy's journey from her car to a successful studio
2. The Soft Girl Contour technique for elegant spray tanning
3. Building supportive relationships in the beauty community
4. Effective pricing strategies with complimentary offerings
5. Tips for aspiring beauty entrepreneurs to grow their businesses
To connect with Krissy LaRoque, check her out on Instagram https://www.instagram.com/gloryglow2g/ or https://www.instagram.com/krissylaroque/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jul 26, 2025
Jul 26, 2025
36 min
In this episode of Beauty Business Babes, host Anna Hollowell interviews Laura John-Baptiste, a spray tan artist from just outside London. The episode focuses on mastering bodybuilding tans and explores Laura's journey from working with at-risk youth to becoming a leader in the spray tanning industry.
By the end of this episode, you will learn about:
1. Laura's career change to spray tanning.
2. Tips for tanning bodybuilders perfectly.
3. Working with a variety of clients, like brides.
4. The importance of trying new products and techniques.
5. How to overcome mental barriers in the beauty business.
To connect with Laura John-Baptiste, check her out on Instagram @getbronzed_withlaura
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jul 18, 2025
Jul 18, 2025
27 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Stevie Jackson, the owner and trainer at Bronzologist Academy and a renowned spray tan artist.
By the end of this episode, you will learn about:
1. Stevie's journey from a regular job to a successful spray tan artist.
2. Tips for growing a mobile spray tanning business.
3. How she started virtual training during the pandemic.
4. Her experience training over 85 new spray tan artists.
5. The challenges and successes of running a salon.
To connect with Stevie Jackson, check her out on Instagram @bronzologistacademy or swing by her website at httphttps://stevie-jackson.mykajabi.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Tune in to hear Stevie’s inspiring story and her passion for helping others in the beauty industry!

Jul 16, 2025
Jul 16, 2025
10 min
In this episode of Beauty Business Babes, host Anna Hollowell shares insights on how AI tools can transform the way beauty professionals operate their businesses.
By the end of this episode, you will learn about:
1. How to work more efficiently.
2. Ways to automate tasks.
3. Tips for brainstorming and planning.
4. How to keep your personal touch.
5. Strategies for better work-life balance.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jul 11, 2025
Jul 11, 2025
29 min
In this episode of Beauty Business Babes, Anna Hollowell chats with Deborah Bastow, the owner and founder of Tancouver and Tinted by Tancouver. Deborah shares her inspiring journey from Dublin to Vancouver and how she identified a unique niche in the beauty industry that led to the creation of her successful spray tanning salon.
By the end of this episode, you will learn about:
1. Deborah’s journey from Dublin to Vancouver.
2. The importance of targeting your niche market.
3. Strategies to overcome challenges in business.
4. The impact of community support on growth.
5. Embracing change and taking risks for success.
To connect with Deborah Bastow, check her out on Instagram at @tancouver @tintedbytancouver
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jul 7, 2025
Jul 7, 2025
32 min
In this episode of Beauty Business Babes, Anna chats with Madison Orchard, exploring her awesome journey in the beauty world and her knack for building websites. Madison talks about how her love for spray tanning started when she was just a kid and how her experiences in photography and working at Adobe guided her into entrepreneurship.
By the end of this episode, you will learn about:
1. How Madison turned her passion into a successful business.
2. The importance of mixing creativity with business know-how.
3. Tips for overcoming hurdles on your entrepreneurial journey.
4. The benefits of community and collaboration for brand growth.
5. Key strategies for improving your website design.
To connect with Madison Orchard, check her out on Instagram @maddieliztans or swing by her website at https://bio.site/maddieliztans
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jul 1, 2025
Jul 1, 2025
51 min
In this episode of "Beauty Business Babes," host Anna Hollowell welcomes Shonna Dexter, owner of "Recreating Rays" Spray Tan Studio. Shonna shares her journey from starting a spray tanning business in her basement to running two successful studios, her path to sobriety, and overcoming personal and professional challenges.
By the end of this episode, you will learn about:
1. How Shauna built her spray tanning business from the ground up and expanded to multiple locations.
2. The role sobriety has played in her personal and professional development.
3. The significance of self-care and emotional regulation for entrepreneurs in the beauty industry.
4. The value of collaboration and community over competition among beauty professionals.
5. Practical tips for embracing change, prioritizing well-being, and supporting the growth of others in your industry.
You can follow Shonna on Instagram at https://www.instagram.com/recreatingrays/
or website at https://recreatingrays.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jun 27, 2025
Jun 27, 2025
42 min
In this episode of the Beauty Business Babes podcast, Anna Hollowell chats with marketing whiz Stephanie Mitchell. Stephanie shares her path from tech marketing to helping beauty pros nail their advertising. Stephanie also introduces her programs, AdLab and Boosted Bliss, which are all about helping beauty professionals get a handle on advertising. This episode is packed with useful insights and motivation for anyone looking to grow their beauty business with smart marketing.
By the end of this episode, you will learn about:
1. How to build and retain a loyal clientele in the beauty industry.
2. The true ROI of paid advertising and how to make it work for your business.
3. Actionable tips for creating irresistible offers that attract new clients.
4. Strategies for producing engaging video content to boost your online presence.
5. Resources and programs, like Ad Lab and Boosted Bliss, to help you master beauty business advertising.
Links to Stephanie's FREE AD CLASS:
- https://www.joinadlab.com/
- https://training.sunnystorm.marketing/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel @Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jun 17, 2025
Jun 17, 2025
47 min
In this episode of Beauty Business Babes, Anna and Kelly Callaghan discuss their experiences organizing the “Slay the Spray” mixer in Destin, Florida. Originally planned as a retreat, the event pivoted to a mixer, highlighting the importance of adaptability in business. The hosts share insights on the value of personal connections, networking, and community within the beauty industry, as well as lessons learned from overcoming unexpected challenges. They emphasize the significance of focusing on long-term growth, making mindset shifts, and the power of giving back, while also announcing details for their upcoming 2026 event.
By the end of this episode, you will learn about:
- The importance of adaptability and flexibility when plans change in business.
- How building personal connections and a strong community can elevate your beauty business.
- Lessons learned from facing and overcoming unexpected challenges during event planning.
- The value of focusing on long-term growth and making positive mindset shifts.
- How giving back can create a lasting impact in your industry and community.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jun 8, 2025
Jun 8, 2025
26 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her journey of overcoming perfectionism, achieving record sales at X Tan Sunless, and the importance of mindset in business growth. She discusses the value of systems, delegation, and a supportive team, while candidly reflecting on her struggles with work-life balance and postpartum depression. Kelly emphasizes visualization and embodying one’s future self as keys to success, encouraging listeners to embrace personal transformation and authenticity.
By the end of this episode, you will learn about:
1. Strategies to overcome perfectionism and embrace progress.
2. The impact of mindset and visualization on achieving goals.
3. The value of delegation and building a supportive team.
4. Tips for navigating work-life balance and mental health challenges.
5. How authenticity and personal transformation drive confidence and success.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
