
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Feb 3, 2025
Feb 3, 2025
25 min
In this episode of the Beauty Business Babes podcast, we dive into the world of beauty marketing with a twist. Imagine transforming your beauty business into a powerhouse of client attraction and retention. Our guests today are Kelly Callahan, a seasoned beauty industry strategist, and Jake Randolph, a marketing expert with a unique military background. Together, they unravel the secrets to mastering marketing strategies specifically tailored for beauty professionals, with a special focus on the permanent makeup industry.
By the end of this episode, you will learn about:
1. The intricacies of Facebook ads and how to navigate them effectively.
2. The advantages of utilizing Google Ads and the critical role of SEO and Google Business reviews.
3. The power of "imperfect action" and how leveraging social media can build authentic client relationships and boost your business visibility.
Don't miss out on this opportunity to transform your beauty business with actionable insights from industry experts.
If you have any questions or want to connect with Jake, feel free to reach out to him at jake.randolph@example.com.
Tune in now and take the first step towards elevating your beauty business!

Feb 3, 2025
Feb 3, 2025
11 min
In this episode of the "Beauty Business Babes" podcast, Kelly Callaghan, a seasoned beauty industry strategist, explores the concept of "blocking your blessings." Drawing from her decade-long experience, Kelly shares personal anecdotes about how impatience and lack of clarity have hindered her progress. She emphasizes the importance of enjoying the journey, having a clear vision, and practicing visualization to manifest goals. Kelly encourages beauty professionals to embrace personal growth, learn from challenges, and create space for clarity and intention. The episode serves as a motivational reminder to stay focused on goals and remain open to receiving blessings. By the end of this episode, you will learn about:
1. The impact of impatience and lack of clarity on personal and professional progress.
2. The significance of enjoying the journey and having a clear vision in achieving goals.
3. Techniques for practicing visualization and creating space for clarity and intention.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Feb 3, 2025
Feb 3, 2025
38 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her entrepreneurial journey, detailing her transition from a corporate job to launching her own business. By the end of this episode, you will learn about:
1. The challenges and triumphs Kelly faced in her journey, emphasizing the importance of authenticity and ethical sales in the beauty industry.
2. Kelly's work in spray tanning and education, and how she aims to inspire and empower other beauty professionals.
3. The value of engaging with a supportive community and pursuing entrepreneurial dreams with confidence.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Aug 19, 2024
Aug 19, 2024
21 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her insights on when beauty entrepreneurs should consider hiring help.
By the end of this episode, you will learn about:
1. Kelly's Personal Journey, starting with hiring a virtual assistant, and how it transformed her business.
2. Structured exercise to identify tasks
3. Legal considerations for hiring
4. Empowerment for entrepreneurs through effective delegation
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Aug 16, 2024
Aug 16, 2024
34 min
In this episode of the Beauty Business Babes podcast, Kelly Callaghan announces the virtual event "Slay the Spray 2024," scheduled for September 20th-22nd. The event is designed for sunless artists aiming to grow their businesses and it will feature industry experts like Aaron Nanny, Emily Abrams, Chanel and Brandy, and Kelsey Zimmerman and Stephanie Taylor. Topics will include team management, marketing, financial growth, and more. The virtual format ensures accessibility and affordability, fostering community and offering practical strategies for success. Listeners can use the code "PODCAST" for a discount on tickets.
By the end of this episode, you will learn about:
1. The details and schedule of the "Slay the Spray 2024" virtual event.
2. The lineup of industry experts and the topics they will cover.
3. How the virtual format benefits attendees in terms of accessibility and affordability.
4. The special discount code "PODCAST" for purchasing event tickets.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Aug 12, 2024
Aug 12, 2024
23 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her insights on the world of online course creation, particularly for beauty business professionals. By the end of this episode, you will learn about:
1. The benefits of online courses, including passive income and work flexibility.
2. A detailed, nine-step guide for creating successful courses, covering essential topics like choosing a course topic, developing materials, and effective marketing.
3. The importance of gathering feedback and testimonials to enhance credibility.
4. Practical tips and motivational advice for beauty professionals looking to expand their income through online education.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Aug 6, 2024
Aug 6, 2024
18 min
In this episode of the "Beauty Business Babes" podcast, host Kelly Callaghan reflects on her 38th birthday and a transformative experience at a Tony Robbins seminar. She discusses the power of identity in shaping personal decisions and behaviours, using examples like strict vegans and religious individuals. Kelly shares her journey of redefining her self-perception, particularly in fitness, shifting from seeing herself as "lazy" to viewing herself as an athlete. She encourages listeners to identify and change limiting beliefs to foster personal growth. Kelly also expresses gratitude for her life experiences and promotes upcoming business events.
By the end of this episode, you will learn about:
1. The impact of identity on personal decisions and behaviours.
2. Strategies for redefining self-perception and overcoming limiting beliefs.
3. Upcoming business events and opportunities for personal and professional growth.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jun 17, 2024
Jun 17, 2024
30 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her transformative journey from a corporate professional to a beauty business CEO.
By the end of this episode, you will learn about:
1. The importance of understanding one's "why" in entrepreneurship.
2. The impact of personal loss on reevaluating life and finding renewed purpose.
3. The significance of prioritizing well-being, envisioning an ideal life and pursuing dreams with courage and self-belief.
You may reach out to Kelly via email at info@spraytanclass.com
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

May 27, 2024
May 27, 2024
27 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her personal experiences and insights on managing the complexities of motherhood while navigating the demanding world of entrepreneurship in the beauty industry.
By the end of this episode, you will learn about:
1. Kelly Callahan's experiences with mom guilt while navigating entrepreneurship in the beauty industry as a mother.
2. Societal pressures and unrealistic standards perpetuated by influencer moms, contribute to mom guilt.
3. The concept of intentional parenting and its role in managing the balance between work and family.
4. The emotional toll of striving for perfection on mothers and redefining personal definitions of success.
5. Self-compassion strategies and advice for mothers seeking balance in motherhood and entrepreneurship.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

May 21, 2024
May 21, 2024
1hr 7 min
In this episode of the Beauty Business Babes podcast, host Kelly Callaghan and guest Julie, a former lawyer turned psychedelic and breathwork facilitator, engage in a candid conversation about the intricacies of entrepreneurship.
By the end of this episode, you will learn:
1. Moving from a hands-on role to CEO, stressing the importance of delegating tasks and building a strong team for business growth.
2. Emphasizing passive income streams, like online courses, for financial stability and strategic business planning.
3. Prioritizing quality labour over cheaper alternatives to avoid long-term issues and costs.
4. Strategies for effective client management and maintaining a positive mindset for entrepreneurial success.
5. Integrating gratitude, self-care, and legal considerations for a holistic approach to entrepreneurship.
You can find Julie on Instagram (@juliecyvonne) and visit her website at www.juliecyvonne.com
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
