What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Monday May 04, 2026
Monday May 04, 2026
In this episode of Slay The Spray, Kelly Callaghan shares her real, behind-the-scenes journey from 16-hour days and burnout to buying back her time through smart hiring, better systems, and leveraging tools like ChatGPT, VAs, and GlossGenius so spray tan artists can actually grow without doing it all themselves.
Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.
By the end of this episode, you will learn about:
- Signs you are ready to hire and no longer do everything alone.
- How to decide what to delegate first so you free up the most time.
- Common hiring mistakes Kelly made and how you can avoid them.
- Starting small with Virtual assistants, Admin help, and Social media support.
- Creating simple systems and SOPs so your first hire actually works out.
To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Slay The Spray!
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