What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Tuesday Apr 21, 2026
Tuesday Apr 21, 2026
In this episode of Slay The Spray, Kelly Callaghan shares her simple, actionable strategy to help spray tan artists dramatically increase their revenue per client using premium solutions and smart retail, without feeling salesy or needing a huge client base.
By the end of this episode, you will learn about:
- How to turn a basic $50 tan into a $90–$150 ticket with small, intentional upgrades.
- Positioning premium solutions so clients happily pay more for better, longer-lasting results.
- Using retail products (scrub, body wash, tan extender) to boost income while genuinely improving client results.
- Having natural, friendly sales conversations that feel like helping, not pushing.
- A simple 30-day challenge to consistently offer at least one retail product per client and start permanently raising your average ticket.
To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Slay The Spray!
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