
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Monday Apr 13, 2026
You Don't Need More Strategy - You Need a New Identity
Monday Apr 13, 2026
Monday Apr 13, 2026
In this episode of Slay The Spray, Kelly Callaghan shares how to step into the highest version of yourself as a spray tan artist while keeping your business simple and sustainable.
She dives into identity shifts after motherhood, the power of choosing who you want to become, and how her Bronzite solution helps artists avoid overwhelm and deliver consistent, natural-looking results.
Use code PODCAST for 5% off your order at xtansunless.com.
By the end of this episode, you will learn about:
- How to choose and embody your next-level identity instead of staying stuck in old patterns.
- How confirmation bias makes your brain prove whatever story you tell yourself.
- A thought-reframing exercise to turn negative self-talk into powerful new beliefs.
- A visualization practice to pre-live your goals and program your subconscious for success.
- Why simplifying your solutions (like using Bronzite Light) reduces overwhelm and creates consistent client results.
To follow Kelly’s story, connect with her on the Slay the SprayFacebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Slay The Spray!

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