What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes
Feb 9, 2023
Feb 9, 2023
33 min
In this episode, Kelly Callaghan is joined by Alexz Romanello, owner of The Bronze Shoppe, Nashua NH, to discuss the relationship she fosters between photography and spray tan artistry.
By the end of this episode, you will learn about:
- Alexz’s entrepreneurial background and how it led her into the sunless industry.
- The importance of good photography for effective marketing and diverse portfolios.
- How to find the right photographer as a sunless business owner.
- Using photoshoots as an opportunity to attract new clients, build confidence, and provide an extra service package!
You can find Alexz on Instagram (@Alexzandria Romanello, @thebronzeshoppe).
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Feb 2, 2023
Feb 2, 2023
20 min
Kelly Callaghan shares four of her best tips for business growth as the sunless industry moves into a brand new year.
By the end of this episode, you will learn about:
- Deciding what areas of your business you want to have a strong hand in and what areas you can automate or delegate to others- virtual operations, accounting, social media, etc.
- Developing marketing skills and having appropriate strategies in place for lead generation.
- Using social media outreach and online networking to your advantage.
- Focusing in on your email and SMS marketing list.
- Treating social media as a portfolio of quality, not as the only way to find your business!
The average millionaire has seven separate streams of income! Kelly Callaghan spends this episode talking about hers, and how you can start supplementing your business with separate income streams.
By the end of this episode, you will learn about:
- X Tan Sunless Salon.
- Spray tan classes.
- Events!
- X Tan Sunless Products.
- Affiliate programs.
- YouTube, Instagram, and Amazon.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Jan 13, 2023
Jan 13, 2023
20 min
Beauty Business mogul Kelly Callaghan talks about the bittersweetness of saying goodbye to the current year and the excitement of moving into a new one. Dive into Kelly’s successes during 2022 and gain insight into what 2023 has in store!
By the end of this episode, you will learn about:
- The lessons, experiences, and triumphs Kelly is grateful for having in 2022
- Her personal and professional goals for 2023- community, connection, and excellence
- How to create a clear and realistic vision for the year ahead
- Top tips for supporting yourself to reach your goals
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Nov 30, 2022
Nov 30, 2022
33 min
Beauty Business Babes host Kelly Callaghan is joined by Julie Hagan, an entrepreneur on a mission to help business owners maintain and support their energy.
By the end of this episode, you will learn about:
- What ‘energy’ means in the business sphere- including the impact it can have!
- The importance of work/life balance to maintain proper energy levels and avoid burnout.
- Tips on self-care, emotional regulation, and setting boundaries with intention.
- Mindfulness exercises, including breathwork and meditation, to improve energy capacity and consistency.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Sep 23, 2022
Sep 23, 2022
16 min
The average millionaire has seven separate streams of income! Kelly Callaghan spends this episode talking about hers, and how you can start supplementing your business with separate income streams.
By the end of this episode, you will learn about:
- X Tan Sunless Salon.
- Spray tan classes.
- Events!
- X Tan Sunless Products.
- Affiliate programs.
- YouTube, Instagram, and Amazon.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Sep 1, 2022
Sep 1, 2022
22 min
In this episode, Kelly delves into the depths of mentoring, sharing her best tips for when and how you should hire an expert to help your business grow.
By the end of this episode, you will learn about:
- Finding the experts in a sea of unqualified ‘coaches’…
- Identifying the right moments in your business journey to begin working with a mentor.
- The benefits of professional development and effective coaching.
- Maintaining a growth mindset when it comes to investment!
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Aug 31, 2022
Aug 31, 2022
45 min
Kelly Callaghan is joined by fellow entrepreneur Claudia, to highlight her journey from living the corporate life for 19 years to owning her own successful beauty business.
By the end of this episode, you will learn about:
- Why Claudia feels her life improved once she took control of it through entrepreneurship!
- Her approach to professional development and value-adding.
- How she started up her business and got it to evolve efficiently.
- Work-life balance, investment, and personal growth.
- Claudia’s evolution to X-Tan Partner!
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Aug 24, 2022
Aug 24, 2022
18 min
If you’re attracting clients that just aren’t sticking with you, your host Kelly Callaghan may be able to help. She spends this episode talking about how to properly engage clients, so you can have them coming back every time!
By the end of this episode, you will learn about:
- Making clients comfortable and getting to know them so that you can understand their different wants and needs.
- Communicating pre and post-expectations for different appointments!
- Best follow-up practices to ensure better reviews and engagement.
- Carefully considering prices and maintaining perceived value.
- Staying consistent and convenient!
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Aug 19, 2022
Aug 19, 2022
20 min
Struggling to attract new clients to your business? This is the perfect episode for you! Beauty business entrepreneur Kelly Callaghan breaks down the top three reasons why new clients aren’t engaging with your products and services.
By the end of this episode, you will learn about:
- Research your local demographic.
- Find the right audience to target.
- Effective online marketing.
- Proper technology use- and making sure it works!
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
Aug 12, 2022
Aug 12, 2022
18 min
In this episode, beauty business entrepreneur Kelly Callaghan addresses the challenges surrounding inflation and shares her best points to help you save money and continue developing profit despite its effects.
By the end of this episode, you will learn about:
- Maintaining an accurate inventory and using it to make effective decisions.
- Taking advantage of retail product and e-commerce opportunities.
- Doing the math to figure out the best value for your investments!
- Looking into memberships and subscriptions for your clients.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, website at www.spraytanclass.com, https://xtansunless.com/, via email at info@spraytanclass.com, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!