
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Apr 6, 2026
Apr 6, 2026
36 min
In this episode of Slay The Spray, host Kelly Callaghan launches the refreshed show format for spray tan artists who want to be fully booked, confidently paid, and iconic.
She kicks off with the Product of the Week: Bronzite Rapid by X-Tan Sunless, a 14% brown-based rapid solution. Kelly shares how she wore it overnight for a photoshoot as a skin type III and got a deep, true brown tan with no brassiness.
By the end of this episode, you will learn about:
- The new episode structure with product highlights, X-TAN girly features, and community invites.
- How to position and use Bronzite Rapid for different skin types and tan depths.
- Why mindset and identity work matter more than tactics alone in business growth.
- How to set clear, tangible income goals and track your numbers with intention.
- How small, consistent actions compound into long-term success in your spray tan business.
To follow Kelly’s story, connect with her on the Slay the Spray community at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Slay The Spray!

Mar 30, 2026
Mar 30, 2026
45 min
In this episode of Slay The Spray, Kelly Callaghan shares her 12-year journey from investing her last $2,176 in a mobile spray tan business to building a million-dollar sunless brand and the global Slay The Spray community.
By the end of this episode, you will learn about:
- How Kelly went from broke and burned out in corporate to launching a mobile spray tan business with her last dollars.
- The core mindset that carried her from driving rideshare to running a seven-figure sunless brand.
- Why deep, genuine client relationships became a key growth driver.
- How she redesigned her business model to support freedom, flexibility, and motherhood.
- The bigger vision behind Slay The Spray and why she chooses collaboration over competition in the industry.
To follow Kelly’s story, connect with her on the Slay the Spray Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Slay The Spray!

Mar 24, 2026
Mar 24, 2026
15 min
In this episode of Beauty Business Babes, Kelly Callaghan shares her decision to sunset the Beauty Business Babes brand and fully rebrand everything under Slay the Spray. She reflects on how her personal journey from the pain of her annulment to launching “Wake Up to Level Up” and building powerhouse live events led her to realize that the spray tanning community is her true home. Kelly opens up about following her intuition, embracing a fresh start, and recommitting to serving spray tan artists through a more intentional, year‑round community.
By the end of this episode, you will learn about:
- Why Kelly is retiring the Beauty Business Babes name and shifting everything to Slay the Spray
- How her past events and personal challenges shaped this new direction
- Why she’s choosing to focus specifically on the spray tan community
- What to expect from the new Slay the Spray podcast format and community involvement
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another beauty pro who needs this message. Your support helps us grow the Slay the Spray community.

Mar 16, 2026
Mar 16, 2026
49 min
In this episode of Beauty Business Babes, Anna Hollowell recaps the “Slay the Spray” event in San Diego and introduces WellnessLiving, the booking and business management software she recently switched to and partnered with. She’s joined by Luciana, Product Marketing Manager for Health & Beauty, and Sonya, Senior Product Demo Specialist, to share how WellnessLiving supports spray tan artists, mobile beauty pros, med spas, and salons.
By the end of this episode, you will learn about:
- How WellnessLiving started and why it was built for real-world wellness and beauty business challenges.
- Why beauty pros need more than a simple booking app to truly scale.
- Key features that help spray tan artists and mobile providers save time and reduce no‑shows.
- Tools that boost client experience, retention, and referrals (loyalty, forms, automations).
- How to claim the special partner pricing and $500 cash‑back bonus through the Slay the Spray / X10 Sunless referral link.
Slay the Spray Exclusive Partner Offer Get 75% OFF for 4 months when you subscribe to our Business or BusinessPro Plan. Plus a $50 gift card for attending a demo. Offer Expires on March 20th, 2026
Follow Anna on Instagram at https://www.instagram.com/glowwithanna/
Follow Luciana on Instagram at https://www.instagram.com/lucianapbridges/
Follow Sonya on Instagram at https://www.instagram.com/soar_wellness/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Mar 9, 2026
Mar 9, 2026
59 min
In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the emotional rollercoaster and personal challenges they faced to the wins, lessons, and powerful community moments that made this year feel different.
By the end of this episode, you will learn about:
- The hidden work and logistics that go into producing Slay the Spray.
- How Kelly and Anna balanced major personal challenges while running the event.
- What makes the Slay the Spray community and energy so unique in the beauty industry.
- How the mastermind breakout sessions were structured and why they were so impactful.
- How to know if Slay the Spray 2027 is right for you—and what it means to bet on yourself and your business.
Follow Anna on Instagram at https://www.instagram.com/glowwithanna/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Feb 10, 2026
Feb 10, 2026
37 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Grant Kantsios, founder of Go Happy Beauty, about how beauty pros can build a powerful online presence and leverage modern marketing, websites, and AI to grow their businesses.
By the end of this episode, you will learn about:
- Grant's journey from spray tan artist to Go Happy Beauty founder.
- Essential website elements like service pages and effective calls to action.
- The impact of AI on SEO and the value of long-form content.
- How marketing channels like your website, Google Business Profile, and social media work together to boost bookings.
You can reach Glow Beauty & Piercing Academy here:
- Website: https://gohappybeauty.com/
- Instagram: https://www.instagram.com/gohappybeauty
- Facebook: https://www.facebook.com/gohappybeauty
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Feb 7, 2026
Feb 7, 2026
42 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Krissy Cressler & Kali Hammer from Glow Beauty & Piercing Academy about building a successful education brand alongside their local spray tan businesses. They discuss the importance of adding complementary services and the mindset shifts needed to grow beyond just being busy.
By the end of this episode, you will learn about:
- Growing from a single piercing course to diverse offerings.
- Using add-on services to stabilize income during slow seasons.
- The value of ongoing support and community in training.
- Strategies for balancing a training brand and local services.
- Mindset shifts needed for long-term success, including embracing imperfection.
You can reach Glow Beauty & Piercing Academy here:
- Website: https://piercedbyglow.com/
- Instagram & Facebook: https://www.instagram.com/glowbeautypiercingacademy/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jan 30, 2026
Jan 30, 2026
30 min
In this episode of Beauty Business Babes, Anna Hollowell chats with Pamela Price & Eden Sammy about the Content Lab workshop at Slay the Spray 2026—a hands-on experience designed to help beauty pros create high-converting, scroll-stopping content.
By the end of this episode, you will learn about:
- Why in-person events can fast-track your growth and networking.
- What’s included in the Content Lab workshop and how it works.
- How to create better content using just your phone.
- What you get with General Admission vs. VIP tickets.
- How to leave Slay the Spray with ready-to-post content and a clear strategy.
Ready to turn your spray tan business into a content machine?
Grab your Slay the Spray 2026 ticket and reserve your spot in the Content Lab workshop with Pamela & Eden before seats sell out.
👉 Visit the Slay the Spray website and secure your General Admission or VIP upgrade today.
Follow Pamela Price on Instagram at https://www.instagram.com/pricelessbeautygram/
Follow Eden Sammy on Instagram at https://www.instagram.com/edensammystudios/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jan 27, 2026
Jan 27, 2026
23 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Jenna Staico, founder of Kynxies, a reusable spray tan adhesive undie created to help clients feel comfortable, covered, and confident during their spray tans.
By the end of this episode, you will learn about:
- How Jenna turned a personal spray tan problem into an innovative, size-inclusive product
- The real timeline and process of developing a physical product from idea to launch
- How spray tan artists can retail Kynxies as a new revenue stream
- Jenna’s biggest mindset lessons from stepping into entrepreneurship
Follow Jenna Staico on Instagram at https://www.instagram.com/kynxies
TikTok at https://tiktok.com/kynxiesbyjenna
Website: https://kynxies.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jan 20, 2026
Jan 20, 2026
25 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Emily Turner, owner of Golden Hour in Denver and founder of V Cool Tanning Co. Emily shares how her frustration with traditional barrier creams inspired her to create an innovative barrier spray that works through a spray tan gun to save time and elevate spray tan results, plus what she’s bringing to Slay the Spray this year.
By the end of this episode, you will learn about:
- How Emily turned a common spray tan problem into a niche product line.
- What makes barrier spray different from (and easier than) traditional barrier cream.
- How using barrier spray can streamline your workflow and shorten appointment times.
- How you can see and try the product in person at Slay the Spray.
Follow Emily Turner on Instagram at https://www.instagram.com/goldenhour_denver/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
