
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Tuesday Nov 04, 2025
Tuesday Nov 04, 2025
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.
By the end of this episode, you will learn about:
- Reflect: Audit your year, celebrate growth, and assess unmet goals
- Refine: Declutter business processes, eliminate what's not working
- Reconnect: Strengthen client and team relationships through appreciation
- Reignite: Rediscover your passion and envision your 2026 business goals
- Leverage holiday momentum without burning out, setting the stage for a successful new year
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Oct 28, 2025
Sponsor Spotlight: Sunless Meets Science with AYU Sunless
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning. Vibha, a cosmetic chemist with 30 years of experience, shares her journey of creating innovative skincare-infused tanning solutions that bridge the gap between beauty and science.
By the end of this episode, you will learn about:
- The importance of understanding the chemical reaction in sunless tanning
- Key ingredients that make a high-quality tanning solution
- How to choose the right DHA percentage for different skin types
- The significance of skin preparation and aftercare in achieving the perfect tan
- Vibha's entrepreneurial journey and resilience in the beauty industry
Special Highlight: Vibha will be a diamond sponsor at Slay the Spray 2026, where attendees can meet her, try product samples, and learn more about AYU Sunless's innovative approach to tanning solutions.
To connect with Vibha, check her out on Instagram at https://www.instagram.com/ayusunless/
Website at https://www.ayusunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Oct 21, 2025
Corporate to CEO: Leap Before You're Ready with Anna Herman-Evans
Tuesday Oct 21, 2025
Tuesday Oct 21, 2025
In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman shares her transformation from a corporate professional to a full-time spray tan artist and entrepreneur, highlighting her business growth and personal development.
By the end of this episode, you will learn about:
- Transitioning from side hustle to full-time business
- The power of industry events and networking
- Creating a spray tan certification training program
- Investing in personal and professional development
- Building a successful spray tanning business
To connect with Anna Herman-Evans, check her out on Instagram at
https://www.instagram.com/theglowhaven_florida/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Oct 14, 2025
Finding the Right Clients & Charging Your Worth with Kelsey LaVergne
Tuesday Oct 14, 2025
Tuesday Oct 14, 2025
In this episode, Anna Hollowell interviews Kelsey LaVergne, owner of Bronze Allure Spray Tans, discussing her entrepreneurial journey in the sunless tanning industry.
By the end of this episode, you will learn about:
- Kelsey's transition from a 9-5 job to becoming a successful spray tan business owner
- The importance of attending industry conferences and networking events
- Strategies for pricing and marketing your beauty business
- How to create a premium service and attract the right clients
- The power of email and text marketing for growing your business
To connect with Kelsey LaVergne, check her out on Instagram at
https://www.instagram.com/bronzeallurespraytan/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Oct 07, 2025
Influencer Insider with Danielle Webb
Tuesday Oct 07, 2025
Tuesday Oct 07, 2025
In this episode of Beauty Business Babes, Anna Hollowell chats with Danielle Webb, owner of Glow Getter Airbrush Tans in Edmond, Oklahoma, about her journey from cruise ship performer to successful spray tan business owner and influencer.
The episode explores Danielle's unique perspective on building a personal brand, creating social media content, and navigating influencer marketing from both the business owner's and influencer's standpoint.
By the end of this episode, you will learn about:
- How to build an authentic personal brand on social media
- Strategies for consistent content creation on Instagram and TikTok
- Tips for local businesses to collaborate with micro-influencers
- The importance of separating personal and professional social media accounts
- Practical approaches to influencer marketing for small businesses
To connect with Danielle Webb, check her out on Instagram at
https://www.instagram.com/danielledoesitxo/
and https://www.instagram.com/glowgetterairbrushtans/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Sep 30, 2025
The #1 Transformation You Need In Your Business (AND In Your Life!)
Tuesday Sep 30, 2025
Tuesday Sep 30, 2025
In this episode of Beauty Business Babes, Kelly Callahan shares her powerful insights on the transformative potential of attending business events in the beauty industry. Drawing from her personal experiences, she breaks down the myths and fears surrounding professional events and offers an inspiring perspective on personal and professional growth.
By the end of this episode, you will learn about:
- The hidden value of professional events beyond just networking
- How to overcome social anxiety and fear of attending events alone
- Why viewing event attendance as an investment can transform your business
- The importance of courage in building professional confidence
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Sep 23, 2025
Business Owner vs. Entrepreneur with Janessa Laureano
Tuesday Sep 23, 2025
Tuesday Sep 23, 2025
In this episode of Beauty Business Babes, Anna Hollowell sits down with Janessa Laureano, owner of Lolo Tan Toronto, to dive deep into the world of entrepreneurship, personal growth, and the beauty industry.
By the end of this episode, you will learn about:
-
The difference between being an entrepreneur and a business owner
-
Janessa's unique entrepreneurial journey from fitness retreats to spray tanning
-
The importance of self-awareness and mindset in business success
-
Strategies for delegating and scaling your business
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How to leverage tools like AI to work smarter, not harder
To connect with Janessa Laureano, check her out on Instagram at
https://www.instagram.com/lolotantoronto/
and https://www.instagram.com/janessalaureanoo/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Sep 16, 2025
Black Friday Planning Starts Now
Tuesday Sep 16, 2025
Tuesday Sep 16, 2025
In this episode of Beauty Business Babes, Kelly Callaghan dives deep into Black Friday business strategies for beauty professionals, offering a comprehensive guide to turning the shopping holiday into a profitable and strategic business opportunity.
By the end of this episode, you will learn about:
- The need for early planning to avoid last-minute stress.
- Crafting irresistible offers using bundles and discounts.
- Leveraging multi-channel marketing (emails, texts, social media) for sales.
- Creating urgency with VIP access and limited-time offers.
- Using Black Friday as a launch pad for future growth and retention.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Sep 09, 2025
Building a Mobile Empire with Randi Milroy
Tuesday Sep 09, 2025
Tuesday Sep 09, 2025
In this episode of Beauty Business Babes, Anna Hollowell interviews Randi Milroy, owner of Oak City Sunless, a highly successful mobile spray tanning business in Raleigh, North Carolina.
Randi shares her inspiring journey from a casual tanning enthusiast to a thriving mobile spray tanning entrepreneur who now manages a team of 10 technicians and serves 100-225 clients weekly.
By the end of this episode, you will learn about:
- Mobile Business Strategy
- Team Building and Management
- Business Growth Techniques
- Operational Efficiency
- Pricing and Value Proposition
To connect with Randi Milroy, check her out on Instagram
https://www.instagram.com/oakcitysunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Tuesday Sep 02, 2025
Handling Slow Season Like a Boss
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
In this episode of Beauty Business Babes, Kelly Callaghan shares her strategies for thriving during slow seasons in the beauty industry. By the end of this episode, you will learn about:
- Seeing slow seasons as opportunities for growth
- Boosting cash flow with promotions, memberships, and retail sales
- Staying visible online with consistent content
- Attracting clients through cross-promotion and events
- Updating services and improving business systems
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes, and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
