
What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
Episodes

Jan 19, 2026
Jan 19, 2026
35 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Madeline Kolb, an 18-year-old nail tech and new salon owner in Wichita, Kansas. After posting one vulnerable TikTok about needing clients to keep her business alive, Madeline went viral and filled her books almost overnight. She shares how she moved out right after high school, chose nails over college, and used a 30-day series to document her journey and attract dream clients.
By the end of this episode, you will learn about:
- How one honest video took Madeline from one client to fully booked
- The “do it scared” mindset that helped her take big risks at 18
- Simple ways to start showing up authentically on social media
- Why every small action in your business compounds over time
Follow Madeline Kolb on Instagram at https://www.instagram.com/nailsby.madilyn/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Jan 13, 2026
Jan 13, 2026
37 min
In this episode of Beauty Business Babes, Anna Hollowell interviews Brittaney Sturgill, founder of BLB Luxury, about how she grew from a finance manager and tanning bed lover to a seven-figure, multi-location spray tan studio owner in the Tampa Bay area. Brittaney shares how starting her business just two months before COVID, moving states, and rebuilding from scratch shaped her mindset, leadership style, and passion for skin health and client care.
By the end of this episode, you will learn about:
- How Brittaney grew BLB Luxury from a hobby into three thriving brick-and-mortar locations.
- Why having a deep-rooted “why” is critical to pushing through rock-bottom seasons and setbacks.
- The foundational business numbers and back-end setup to understand before hiring your first employee.
- Brittaney’s step-by-step hiring and interview process (Zoom, in-person, and on-floor trial) and the traits she prioritizes.
- How events like Slay the Spray, investing in education, and community connections helped her stand out and hit over $1M in annual sales.
Follow Brittaney Sturgill on Instagram at https://www.instagram.com/brittaneylee_/?hl=en
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Dec 2, 2025
Dec 2, 2025
39 min
In this episode of Beauty Business Babes, Anna Hollowell chats with Jaclyn Cook, founder of Phoenix Sunless and innovative product creator in the spray tan industry. Jaclyn shares her journey from starting as a spray tan artist to building her own brand and developing industry-changing products, including her Sunless Edit line. The conversation dives into the realities of product formulation, entrepreneurial challenges, and the importance of community in the beauty business.
By the end of this episode, you will learn about:
- Spotting and solving real-world beauty industry problems.
- Navigating the journey of launching new beauty products.
- Pricing and upselling signature services.
- The power of networking and community support.
- Steps for starting your own product line.
Follow Jaclyn on Instagram at https://www.instagram.com/phx.sunless/
Website : https://phxsunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Nov 25, 2025
Nov 25, 2025
25 min
In this episode of Beauty Business Babes, Kelly Callahan interviews Audrey Lyons, owner of Blaze and a leading figure in the spray tanning industry. Audrey shares her inspiring journey from a chance discovery of a spray tan machine to building a thriving business and cult-favorite product line.
By the end of this episode, you will learn about:
- Audrey’s path from spray tan artist to founder of Glaze Sunless.
- Turning passion and obsession into business success.
- Building loyal communities and professional relationships.
- Tips for getting the most from Slay the Spray 2026.
- Growing a solo beauty business and handling its challenges.
Follow Audre’s on Instagram at https://www.instagram.com/glazedsunless/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Nov 18, 2025
Nov 18, 2025
16 min
By the end of this episode, you will learn about:
- Moving past blaming the economy for slowdowns.
- Adapting your business and marketing to current trends.
- Refining your messaging and showing up authentically.
- Building trust and connection through content and consistency.
- Trying fresh strategies and flexible offers for clients.
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes,
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Nov 11, 2025
Nov 11, 2025
32 min
In this episode of Beauty Business Babes, Anna Hollowell chats with Brittney Bennett, founder of Be Bronze Studio. Brittney shares her inspiring journey from the hospitality industry to leading the way in professional spray tanning, revealing how her focus on excellence and customer service has shaped her brand. Anna and Brittney discuss the real challenges and opportunities in building a successful business, how to empower your team, and what it takes to stand out in the beauty industry.
By the end of this episode, you will learn about:
- How Brittney's hospitality background enhances her beauty business.
- The importance of exceptional customer service and practical implementation strategies.
- Key steps to empower employees while upholding high standards.
- The benefits of attending industry events like Slay the Spray for networking and development.
- Tips for establishing a resilient brand and staying true to your unique business path.
You can connect with Brittney on Instagram at https://www.instagram.com/bebronzestudio/
LinkedIn at https://www.linkedin.com/in/brittney-bennett-7594487/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes.
and Instagram at www.instagram.com/iam_kellyann.
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Nov 4, 2025
Nov 4, 2025
18 min
In this episode of Beauty Business Babes, host Anna Hallwell shares her strategic four-pillar framework for closing out the business year strong and setting the tone for 2026. Drawing from her extensive experience in the beauty industry, she offers a nuanced approach to navigating the holiday season as a beauty professional.
By the end of this episode, you will learn about:
- Reflect: Audit your year, celebrate growth, and assess unmet goals
- Refine: Declutter business processes, eliminate what's not working
- Reconnect: Strengthen client and team relationships through appreciation
- Reignite: Rediscover your passion and envision your 2026 business goals
- Leverage holiday momentum without burning out, setting the stage for a successful new year
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes
and on Instagram at www.instagram.com/iam_kellyann
Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Oct 28, 2025
Oct 28, 2025
38 min
In this episode of Beauty Business Babes, Anna Hollowell chats with AYU Sunless owner Vibha Makwana about the science and artistry behind sunless tanning. Vibha, a cosmetic chemist with 30 years of experience, shares her journey of creating innovative skincare-infused tanning solutions that bridge the gap between beauty and science.
By the end of this episode, you will learn about:
- The importance of understanding the chemical reaction in sunless tanning
- Key ingredients that make a high-quality tanning solution
- How to choose the right DHA percentage for different skin types
- The significance of skin preparation and aftercare in achieving the perfect tan
- Vibha's entrepreneurial journey and resilience in the beauty industry
Special Highlight: Vibha will be a diamond sponsor at Slay the Spray 2026, where attendees can meet her, try product samples, and learn more about AYU Sunless's innovative approach to tanning solutions.
To connect with Vibha, check her out on Instagram at https://www.instagram.com/ayusunless/
Website at https://www.ayusunless.com/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Oct 21, 2025
Oct 21, 2025
39 min
In this episode of Beauty Business Babes, Anna Hollowell chats with Anna Herman-Evans about her inspiring journey in the spray tanning industry. Anna Herman shares her transformation from a corporate professional to a full-time spray tan artist and entrepreneur, highlighting her business growth and personal development.
By the end of this episode, you will learn about:
- Transitioning from side hustle to full-time business
- The power of industry events and networking
- Creating a spray tan certification training program
- Investing in personal and professional development
- Building a successful spray tanning business
To connect with Anna Herman-Evans, check her out on Instagram at
https://www.instagram.com/theglowhaven_florida/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

Oct 14, 2025
Oct 14, 2025
33 min
In this episode, Anna Hollowell interviews Kelsey LaVergne, owner of Bronze Allure Spray Tans, discussing her entrepreneurial journey in the sunless tanning industry.
By the end of this episode, you will learn about:
- Kelsey's transition from a 9-5 job to becoming a successful spray tan business owner
- The importance of attending industry conferences and networking events
- Strategies for pricing and marketing your beauty business
- How to create a premium service and attract the right clients
- The power of email and text marketing for growing your business
To connect with Kelsey LaVergne, check her out on Instagram at
https://www.instagram.com/bronzeallurespraytan/
To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at www.facebook.com/groups/beautybusinessbabes and on Instagram at www.instagram.com/iam_kellyann. Kelly also posts on her YouTube channel, Kelly Callaghan.
And of course, don’t forget to join us next time for another episode of Beauty Business Babes!
